The U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) is the only national forum where destination marketing professionals at the state, regional and local level get critical tools, tips and information to help them better market and grow their destinations.

Destination marketing professionals attend ESTO to:

  • Share best practices.
  • Learn about new tools and techniques.
  • Network with colleagues.
  • Hear the latest trends.
  • Develop leadership skills.
  • Identify solutions to common issues.

An annual highlight of ESTO is the presentation of U.S. Travel's awards.

Destiny and Mercury Awards

State Tourism Director of the Year