Domestic leisure travel was the first to return as Americans ease back into travel.

Quick Facts

The explosive return of leisure travel has served as a lifeline for the travel industry, but it is not enough. Supporting sustained growth of domestic leisure travel, in addition to an urgent restart of business and international travel, is key to a full economic recovery.  

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In September of 2021 and in response to the need for jumpstarting leisure travel demand, U.S. Travel and a coalition of more than 75 businesses and organizations, including many of the most recognizable U.S. brands from both within and outside the travel sector responded to the need for jumpstarting leisure travel demand by launching the Let’s Go There Campaign—a national and industrywide initiative to inspire Americans to do what is exciting, safe and productive: make plans to travel. 

Thousands of organizations from across the nation engaged to spread the Let's Go There message, generating 836 million impressions through social and digital channels, 416 million video views and 847 million impressions from online, TV and print media. 

Domestic leisure travel continues to be critical to the recovery of not only travel, but also the U.S. economy as a whole. For current metrics on leisure travel, see our monthly data report


Pass the Hospitality and Commerce Job Recovery Act (S.477 and H.R.1346)

Create tax credits and deductions to help facilitate a stable recovery

Research, News and Commentary on Spur Leisure Travel Demand


U.S. Travel and Tourism Diversity Matters Announce Partnership

December 08, 2021

The U.S. Travel Association and Tourism Diversity Matters announce a new strategic partnership that will strengthen the association’s focus and support of the industry on issues related to diversity, equity and inclusion (DEI) and provide greater access to Tourism Diversity Matters’ subject matter expertise, research and resources. 

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U.S. Travel Reacts to Disappointing November Jobs Report

December 03, 2021

U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Emerson Barnes issued a statement on the November jobs report, which saw the Leisure & Hospitality sector add just 23,000 jobs while nearly 8% of all of the sector’s jobs remain lost.

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U.S. Travel Reacts to Tighter Entry Restrictions for U.S. Arrivals

December 02, 2021

U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Emerson Barnes issued a statement on the Biden administration’s announcement that it would tighten the pre-departure testing window for entry to the U.S. from three days for vaccinated travelers to one day.

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